Business Cases and Strategic Arguments

When the stakes are high, selling skills are paramount. Vinkit helps develop sensitive documents that are meant to convince decision-makers. For some, it’s a business case to convince the Board of Directors to approve financing for a new technology platform. For others, it’s a client proposal that will bring in a substantial piece of business. In any case, your needs have to be well-articulated, your requests clear, and your arguments solid.

Vinkit’s President works directly with clients to lay their strategic intents on paper. She is quick to grasp the context and the stakes and will propose an approach that supports your positioning. As a former Manager of Business Development for a major loyalty company, with an MBA, she has experience dealing with complex client issues, internal politics, RFP responses and sensitive matter.

Providing a strategic perspective to help you deliver compelling business cases and client proposals. We help you sell your ideas to your internal and external stakeholders. We offer a mix of brainstorming, consulting and writing backed by years of experience in sales and business development.

Mandates are confidential and involve a mix of brainstorming, consulting and writing. Recent mandates include:

  • Business case to recommend department changes to the Board of Directors
  • Client proposal to sell platforms and services
  • Business case to recommend technology platforms and partners
  • Development of service offering and market positioning
  • Opinion letter to the Government
  • Request for Proposal
  • Business partnership proposal
  • Repositioning of an Executive résumé
  • Review and enhancement of a business case to seek an investment

“I was hired as a consultant to develop a new multi-million dollar concept for a high profile company in the entertainment industry. Joelle challenged my ideas, rephrased my thoughts and helped me solidify my concept in writing. She then reshaped my presentation into a compelling story which was instrumental in getting executive approval from the company’s international President.”  – Confidential client and project

“Vinkit is my go-to partner for building high impact business cases and proposals. Joelle understands how to sell ideas and is very skilled at building arguments and rationale. She provides valuable insight and delivers solid write ups in order to strongly support my recommendations to the Board.” – Confidential client, several projects